Imagine a baseball team that exists only so that mediocre ballplayers have a place to play. It wouldn't strive to improve or sign better players; it wouldn't aspire to compete with the best teams. It wouldn't be and couldn't be a major-league team, of course, or even a minor-league team. Instead, it would compete in some sort of beer league, and the only people attending its games would be friends and relatives of the players. No baseball fans would bother.
That has become the vision for Texas racing. Or the sad revision. When Texans overwhelmingly voted in 1987 to welcome horse racing back to the state, they voted for major-league racing. About that, there's no doubt. Articles at the time spoke of aspirations to have "Kentucky Derby style" racetracks in the state, meaning, of course, racetracks that would be host to racing of the highest quality. That was the vision, embraced not just by Texans but by the entire horse racing industry. Skip Away's running in the inaugural Texas Mile was, as much as anything, a confirmation of that vision for Texas Racing.
But it has become apparent over the last two months that many people have abandoned that vision in favor of something that's much closer to the beer-league view. And that view, that sad revision, was given credibility by the process to determine the state's racing calendar.
The process culminated Tuesday when the Texas Racing Commission approved the 2011 calendar. (Lone Star: 78 days, 52 thoroughbred and 26 quarter horse; Sam Houston: 57 days, 27 thoroughbred and 30 quarter horse; Retama Park: 24 days, 10 quarter horse 14 mixed; Gillespie County Fair 8 days.)
The process began with an intention to restore some quality to the state's racing. That intention was consistent with the vision Texans have had for the sport and it acknowledged the sport's responsibility to its fans. Addressing the urgent need to improve quality, the racetracks offered a consolidation plan. It called for a thoroughbred season that would have combined the purse accounts of Sam Houston and Lone Star for a meeting of lucrative daily purses. But after some acrimonious arguing that included -- well, it was ugly, consolidation was scuttled in favor of smaller purses that would allow for more racing dates, and the process concluded Tuesday with the beer-league alternative.
Worst of all, this alternative, which chooses more dates over higher purses and so, in effect, mediocrity over quality, sends a clear, stentorian message to fans. And the message is this: You're not important; you don't matter; Texas racing doesn't care what you want.
During Tuesday's meeting, Drew Shubeck, the president and general manager of Lone Star Park, explained to the commission that in an effort to offer daily purses of $170,000 in 2011 the track would probably have to put some stakes on hold for at least a year. And "Million Day," which for years has been the best day of racing in the state, will go, he said, the way of the dodo. The dodo bird, as you probably know, has faded into the mists of extinction. Texas thoroughbred racing, in other words, won't offer very much for fans next year -- maybe 10 days of good racing. Yes, in this sad revision, fans are unimportant.
The numbers are clear. Most fans aren't interested in mediocre racing, neither in Texas nor anywhere else. They don't attend in large numbers to see mediocrity (and don't try to argue that average daily attendance increased ever so slightly at Lone Star this year: Total attendance actually declined, and if not for fireworks, weekly concerts and "Jockeys and Java," the decline would have been dramatic), and they don't bet openhandedly on mediocrity. Large crowds of racing enthusiasts go to the track for good racing, and if there are some weak races on the program, then that's fine because the fans will bet on those, too; but it's good racing that attracts fans and gets them to focus not on some concert performer or on some sky-bursting fireworks, but on the racetrack. Years of data accumulated by The Jockey Club make this point clearly and indisputably: Quality racing attracts bettors and betting. And, of course, quality racing depends on high purses. That's why, for the most part, as quality and purses have declined, bettors and fans have rejected Texas racing over the last few years. And although Texas purses will increase slightly next year, the increase may not suffice to stem the trend.
At Tuesday's meeting, Joe Kerby of Key Ranch, even asked the commission to cap purses at $170,000 without adding dates. (Would that mean purses couldn't rise above $170,000 until the calendar was full with 365 days of racing?) Such a move would institutionalize mediocrity, quantity over quality, but the commission doesn't have that authority, according to astute legal counsel. A cap would require a legislative fiat. Still, just the thought of a cap -- tantamount to capping quality -- suggests a profound indifference to fans.
And that's one of the most serious problems facing racing in Texas today. When and if purses ever rise to competitive levels, the good horses will return; trainers such as Donnie Von Hemel, Cody Autrey and Mike Stidham will probably return; and Texas owners such as Bill Casner and Kenny Troutt (WinStar Farm), Bill Clifton, Mike Rutherford, Corinne and Bill Heiligbrodt, Bill Martin and Ro Parra will be able to race more of their horses in their home state. Of course, that's exactly what the sad revision for Texas racing doesn't want. But what about the fans? When will they return? Will they?
Compare this attitude to one that was on display Tuesday in Fort Worth. While the Texas Racing Commission met in Austin to empower a sad revision of Texas Racing, NASCAR officials met in Fort Worth to promote the upcoming Chase series. The series soon may see some changes that are designed to appeal to fans, according to Ray Buck in the Star-Telegram. As Eddie Gossage, the president of Texas Motor Speedway, told Buck, "The fans are what it's all about."
And Jimmie Johnson, the four-time Sprint Cup champion, said, "I think NASCAR needs to do everything it can to make sure it has the largest viewing audience, both in the grandstand and watching on television."
All about the fans? Do everything to attract more fans? In Texas horse racing, are such ideas going the way of the dodo bird?
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